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Why integrated email marketing & CRM matters Read more

  • Jul 24, 2018

Connecting email marketing and marketing automation services with CRM technology will help to gain a better understanding of each relationship and increase customer engagement. Like sales and marketing, CRM and email marketing systems offer even greater benefits when their areas of expertise are integrated into a unified effort.

Marketing automation 101 Read more

  • May 23, 2017

At its best, marketing automation is software and tactics that allow companies to buy and sell like Amazon -- that is, to nurture prospects with highly personalized, useful content that helps convert prospects to customers and turn customers into delighted customers. This type of marketing automation typically generates significant new revenue for companies, and provides an excellent return on the investment required.