Connect Google Analytics + Facebook Conversions

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About Google Analytics

Google Analytics 4 is the leading analytics service that tracks the behavior of website visitors and app users by collecting detailed statistics and providing various types of reports. Google Analytics is an essential tool for website owners, internet marketers, optimizers, and anyone looking to effectively manage their business, promote it, and successfully interact with their audience.

About Facebook Conversions

Facebook Conversions API (Server-Side API) lets you track key web-site and offline events, or customer actions, sending directly to Facebook server-side Conversions API. Conversions API works with your Facebook pixel to help improve the performance and measurement of your Facebook ad campaigns.