Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand. Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.
Facebook Conversions API (Server-Side API) lets you track key web-site and offline events, or customer actions, sending directly to Facebook server-side Conversions API. Conversions API works with your Facebook pixel to help improve the performance and measurement of your Facebook ad campaigns.Integrate Facebook Conversions with other services
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