Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand. Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.
RudderStack is an open-source, warehouse-first customer data platform (CDP) that builds your CDP on your data warehouse for you. RudderStack makes it easy to collect, unify, transform, and store your customer data as well as route it securely to a wide range of common, popular marketing, sales, and product tools.Integrate RudderStack with other services
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